Sector Analysis Research Questions 1. What are the sectors dominant economic traits (Market size; scope of competitive rivalry-regional, national, global; market growth rate, stage in the growth cycle; number of rivals, and their relative size
and strength; prevalence of backward or forward integration; pace of technological change; scale economies available; capacity utilization; capital requirements; industry profitability; and attractiveness)? 2. What competitive forces are at work in the sector and what impact will they have?
3. What are the drivers of change in the sector and what impact will they have on the current sector structure? 4. What companies are in the strongest/weakest competitive position? Why? 5. Which company is likely to make
competitive moves next? 6. What key factors will determine competitive success or failure? 7. How attractive is the sector over all in attracting investors and maintaining profitability?
Content Outline 1. Explain & Define the Sector Provide a clear sector definition Explain the criteria used for sector definition Describe the industry sector subset focused on by the team Explain the teams rationale for selecting the industry sector subset
2. Major Competitors in the Sector (or sector subset) Provide a comprehensive list of industry competitors Explain logic for choosing specific competitors Provide a brief overview of each competitor/competitor group
Explain competitor strengths/weaknesses 3. Macroeconomic Impacts on the Sector Analyze the sectors dominant economic traits Explain the market size and growth rate Describe the scope of competitive rivalry Provide a description of key international and
domestic macroeconomic issues facing the firms in this sector 4. Sector Health & Vitality Analyze the competitive forces at work Explain the sectors attractiveness to potential new entrants & new investors Provide key sector success factors
Describe the overall health of the sector and its firms Explain current sector opportunities and problems Provide a summary analysis of the sectors recent financial performance (last 2 to 4 years) 5. Future Issues Explain the drivers for change within the sector & from the remote environment
Analyze likely competitor next moves, reactions Describe the impact of change on key sector participants Provide your teams best estimate on how the change drivers and competitor actions/reactions will alter the sector over the next few years 6. Research Quality & References
Provide a complete bibliography of sources used (cited) to demonstrate quality & depth of your teams research Show depth & variety of research Demonstrate throughout the presentation that the teams research and information in focused and relevant to the topic
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