Identification des produits de qualité au Liban

Identification des produits de qualité au Liban

Identification des produits de qualit au Liban Frdric Brand, agronome EPFZ 1 9novembre 07/fbr/Casablanca Plan de la prsentation 1. Introduction 2. Inventaire des candidats IG 3. Validation de la rputation 4. Groupement demandeur 5. Conlusions 2 9novembre 07/fbr/Casablanca 1 Introduction Projet IG Liban 2005-2007 2 Inventaire 3 Rputation 4 Groupement Objectifs

5 Conclusion 1. Formation de deux personnes 2. Identification des produits candidats IG 3. Projet de cadre lgal 4. Information des professionnels et de ladministration 220000.- euros, 3 ans, 75% des dpense au Liban 3 9novembre 07/fbr/Casablanca 1 Introduction Trois lments cls de lidentification 2 Inventaire 3 Rputation 4 Groupement 5 Conclusion 1. Mthodologie dinventaire le produit et son nom 2. Enqute consommateur la rputation

3. Noyau du groupement construire et typicit volont de 4 9novembre 07/fbr/Casablanca 1 Introduction Mthodologie dinventaire 2 Inventaire 3 Rputation 4 Groupement 5 Conclusion Sources dinformation: remontes de march , recherche biblio, coopration technique, ministres, restauration, formation, diaspora, professionnels, distribution etc. Informations recherches: nom, territoire, conditions de productions, projets en relation avec le produit ou la rgion, usurpation, march etc 5 9novembre 07/fbr/Casablanca

1 Introduction 2 Inventaire Rsultats et difficults pratiques 3 Rputation 4 Groupement 5 Conclusion 45 produits identifis, grandes diversits Une minorit de produit sont tiquets Bouleversement des filires pendant la guerre La mouneh 6 9novembre 07/fbr/Casablanca 1 Introduction Enqute consommateur 2 Inventaire 3 Rputation 4 Groupement 5 Conclusion La rputation est un des facteurs cl du succs Un produit est nomm lorsquil sort de sa rgion 1000 personnes, cadre rgional/national, institut de sondage

Formulation des questions est un point capital (consquences juridiques) 7 9novembre 07/fbr/Casablanca What are the products for which Hasbaya is famous? 40% Olive Olive oil Soap Vegetables Kosck Honey Water Pottery Grain

Fruits Potato Others 36.69% 35% 30% 25% 23.55% 20% 12.80% 15% 10% 5% 0% 5.80% 4.10% 3.58% 3.07% 2.90% 2.22% 1.88% 1.71% 1.71%

Which areas are famous for olive oil? Koura Hasbaiya South Aakkar North Bekaa Zgharta Chouf Bcheaali Others Tripoli 50% 45% 42.31%

40% 35% 30% 25% 20% 15.37% 15% 10% 5% 0% 10.31% 7.96% 7.05% 4.52% 4.52% 2.89% 2.35% 1.45% 1.27% What are the products for which Aarsal is famous? Cherry

Stones Vegetables Apricot Apple Potato Almond Grain Grape Others Fruits 40% 35% 32.01% 30% 25% 20% 15%

10% 5% 0% 11.22% 10.23% 9.24% 8.91% 7.59% 5.61% 4.62% 4.62% 2.97% 2.97% Which areas are famous for cherry? Baskinta Bekaa Zahle Mayrouba Aakkar

Hammana Bcharre Danniye Chebaa Others 33.79% 35% 30% 25% 20% 15% 10% 19.14% 11.13% 7.23% 6.05% 4.49% 4.49% 5% 0%

Ehden 3.71% 3.52% 3.32% 3.13% Which areas are famous for bananas? 60% Damour Jbayl The coast Aamchite Saida Aakkar Bekaa Mountains Kesrouane

Others 57.85% 50% 40% 30% 20% 9.87% 10% 8.07% 6.28% 5.38% 5.38% 4.71% 0.45% 0%

0.45% 1.57% the initiatives construction Maintain position or change Evaluate global performance Innovators 1- problematisation Laggards Discussion group Marketing strategic position Code of practices Non-economic values 2- interessement 4- mobilisation Late majority Early adopters Eventually apply for a public quality signal Choice of the organisation

Choice of quality control 3- enrolment Formal organisation Early majority 13 9novembre 07/fbr/Casablanca Ateliers typicit 9novembre 07/fbr/Casablanca 14 Oigon de Kafarfila 1 Introduction Typicit du produit 2 Inventaire 3 Rputation 4 Groupement 5 Conclusion Explicits les savoirs et pratiques implicites Simplicit des cahiers des charges (contrle)

3 5 points centraux de la typicit 15 9novembre 07/fbr/Casablanca 1 Introduction Conclusion 2 Inventaire 3 Rputation 4 Groupement 5 Conclusion IG = outil daccs au march Potentiel IG vident dans les pays du bassin mditerranen Importance de la cohrence des politiques agricoles, IG et coopration Importance de la dimension temps Importance de la formation de plusieurs types dacteurs 16 9novembre 07/fbr/Casablanca

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