Chapter 7: Conformity

Chapter 7: Conformity

Chapter 6: Conformity & Obedience Part 2: Feb. 25, 2013 Majority Influence 1. Influence of group size on conformity 2. Influence of one partner in nonconformity: What happened in Aschs study related to this?

Compliance Make direct requests of us & hope we comply Differs from conformity: Sometimes we mindlessly comply Langers experiment w/xerox machine Strategies for compliance?

Reciprocity norm repay someone a favor Sequential Request: Foot-in-the-door Door-in-the-face Obedience Compliance through direct orders.

Examples: Milgrams research on obedience: Controversial set of experiments on obeying authority (1965) 1 subject, 1 confederate, 1 experimenter at Yale

Subject must teach confederate list of words Punishment? What were the teachers instructions? How did confederate (learner) react? Results? Next study - confederate with heart problem

Recent example of strip search caller at McDonalds How was authority used to gain obedience?

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